“Credibility”: Another Website Measurement

“Credibility” is the measure of how much a visitor to your site respects or believes what you’re telling them. Broken links, lack of information, no contact details, bad navigation, misspellings or annoyances like pop-ups and poor scrolling can all reduce your credibility. At some point a user either decides you’re ‘credible’ and then may return [...]

What Are The Top Music Applications?

I saw this research and it was no shock to see Windows, Real & iTunes so high. However, what really catches the eye are the high numbers of people with RecordNow and Nero and to a lesser extent Creative Media Source. If you’re not aware of these applications, they offer music consumers ways to rip, [...]

Good Example Of An Artist’s MySpace

This is a good example of an artiste engaging in “Super Distribution”.
Joe Purdy MySpace
This concept is where fans are encouraged and given the tools to promote the artiste on their own site. Their manager claims to be selling between 25k-35k downloads per month – a great result for an independent artiste. Labels and artistes alike [...]