Million are specialists in linking artists to their fans. To do this we create a ‘Digital Universe‘. This places the artist website at the heart, but utilises social networks, music sites and widgets to reach fans across the Internet.
Our belief is there are millions of people who like Jamiroquai, but only a small minority (although [...]
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A recent report by Yahoo highlights how important Wikipedia is becoming to the artist/fan relationship. It quite rightly points out that Google will often return the top three search results as the artist site, the Myspace site and the Wikipedia site. And yet, for all the time artists spend updating MySpace very little is spent [...]
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The story from Musically <below> has two implications.
The first is how the mobile companies and operators have ignored the user experience in their quest to squeeze as much money out of music fans as possible. Early adopters bought music via mobile because it is such a convenient way of purchasing. Only to find the track [...]
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I just heard this on Cloud Speakers, the website which is like Critical Metrics, but better. Typing away, not paying much notice, then this plays and I have to stop writing and start listening. No idea who they are, or indeed, what on earth this song is about. But check it out, and it has [...]
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This graph is a dramatic illustration of how adding a full length track to your artist profile can significantly boost friends. Last week we added a single track, ‘Jericho’ by The Prodigy. Friends quintupled (is that the right phrase for x 5? whatever…).
We are loving iLike. It is rapidly becoming the most important social network [...]
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Hot on the heels of my last post highlighting how the future of the music industry may lie in selling relationships, not selling tracks, this article by Trend Spotting highlights how the FREE giveaway is affecting all industries, not just music.
From newspapers (e.g. Metro), Telecoms (e.g. Skype), Airlines (e.g. Ryanair), the list also includes food, [...]
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I’ve been reading more of Seth Godin’s blog. Actually, I’m not the only one since he claims it to be the most popular ‘Marketing Blog’ on the Internet. This article, actually a transcript of a speech he gave, is espousing the theory that Tribe Management is the future of the music industry. It’s a long [...]
Filed under: artists, marketing, music | 3 Comments »
