Gydget Makes A Great Widget

Darwin would have been fascinated by Widgets. The entire theory of evolution and Natural Selection played out in front of his eyes. A modification here, a transformation there, entire applications being wiped out of existence, each day a new, stronger idea or development taking their place.

Coming out of the Widget evolutionary pool is the mighty Gydget. It takes a lot of previous widget ideas and combines them in to what could be termed a ‘Super Widget’. Not only can you insert news, photos and videos but also – and this is the clever part – link to iTunes, ticket sales or, via an extremely smart bit of forward thinking, any retailer of your choice using your own banner ads.

The viral aspect is also covered extremely effectively by using a technology called Wildfire to post code on to MySpace, Bebo and Facebook and addition to many more.
Richard Dawkins coined the phrase ‘Meme’ to describe an idea or thought that survives by being passed on from person to person. Widgets (or ‘Wenes’?) work in a similar fashion. The strongest survive whilst the weaker ones quickly fade away. Gydget looks like it’s here to stay for awhile and is currently being used by Akon, Paul Oakenfold, Korn, Gwen Stefani and Counting Crows.

You can see our Jamiroquai Gydget on Jamiroquai’s MySpace.