iLike Launch Promotions Service

I really like iLike (except for whoever thought up ‘Great Minds Think iLike’ bollox). They recently launched a service to promote tours, allowing you to pay to post ads to people living close to a venue or into the same genre of music as the band you’re promoting.
Great idea, except when you want to promote [...]

Are Press Reviews Dead? What Should A Poor Band Do???

Word of Mouth has always been the most powerful form of marketing, and now a new report highlights the importance of Social Networks in guiding people to make decisions.
“Music Fans Looking Online For Guidance”
I was always an avid reader of music magazines. I used to buy NME and Melody Maker every week, then at various [...]