The Just Music Cafe Album
Million have launched a multi-tiered online ad campaign for Just Music to promote their new album, ‘Cafe Album Acoustic And Beats’.
Just Music are one of the premium Ambient & Chillout specialist labels in the UK. Their roster include Jon Hopkins, who recently supported Coldplay, and Echaskech, Loner and Laroca. Typically Just Music would take out adverts in offline media such as magazines and newspapers. However, for this campaign they wanted to improve their targetting.
Million designed a be-spoke campaign that covers 3 key areas.
- Social Profiles, including Facebook, MySpace & Last.fm
- Advertising campaign on Google, Facebook and blogs.
- Blogging and seeding on relevent groups
Ads can now be seen on Google under keywords such as ‘Ambient’, ‘Acoustic’ and ‘Chillout’. We have started to feed groups news about the album and updating Just Music’s social media to reflect the new album.
This demonstrates Million’s ability to combine social media marketing with online advertising to create a powerful combination for labels and content owners.
Filed under: marketing | Tagged: advertising, coldplay, facebook, google, just music, last.fm, marketing, music, myspace
