Ministry Of Sound Use Engagement Advertising

Ministry Of Sound Spongecell Ad

Ministry Of Sound pioneered TV advertising to sell large numbers of compilation albums. Now they’re pioneering digital advertising by being the first UK record label to use Spongecell technology to advertise their new triple album, “Chilled II“.

The audience can interact within the advert and see the tracklisting or send  information to a friend. In addition there are separate links to buy the album at iTunes or enter a competition to win a Spa break.

Engagement adverts such as this can cause an uplift in effectiveness of between 3 and 10  times over a standard banner ad.

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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