Facebook update Ad Manager – looks far better but still a long way behind Google AdWords

In a very welcome move Facebook has updated its Ad Manager interface. It contains better navigation, more options and a better, more clear display. We have been advertising on Facebook for over 12 months and in our view they’re still a long way behind Google Ad Words. That said, Facebook is still ahead of other Social Networks, especially its rival MySpace.

When you consider over 18m people in the UK use Facebook on a regular basis, the network represents one of the most powerful advertising & marketing platforms in history. And yet, up till now, the difficulty using the Ad Manager has slowed uptake. Maybe this new update will change things but still a long way to go.