In an effort to save the hundreds of wasted hours spent setting up and attending Social Media conferences, Facebook have helpfully produced a PDF guide. Despite summarising everything in one page I doubt this will deter more 2-day Social Media conferences from being advertised in future. e.g. “In the morning we will have a 2 hour Panel Discussion, “How to write a Facebook Post”. Panellists include Big Brand X who will describe how they employed a ludicrously expensive ‘Social Media Agency’ to write 2 line posts about whether people liked / saw / read / used their completely non-engaging product today”
Facebook’s guide to business success.