Coldplay Highlight The Continued Importance Of Email

Despite the rise of Social Networks, friend lists & bulletins, email remains one of the most important ways of communicating with fans.
Initially, in the early days, collecting emails was probably the number one reason for running a website. Nothing was done unless an email was collected.  In the last couple of years, with the rise [...]

The Artist Digital Universe

Million are specialists in linking artists to their fans. To do this we create a ‘Digital Universe‘. This places the artist website at the heart, but utilises social networks, music sites and widgets to reach fans across the Internet.
Our belief is there are millions of people who like Jamiroquai, but only a small minority (although [...]

How Can Artists Use Wikipedia?

A recent report by Yahoo highlights how important Wikipedia is becoming to the artist/fan relationship. It quite rightly points out that Google will often return the top three search results as the artist site, the Myspace site and the Wikipedia site. And yet, for all the time artists spend updating MySpace very little is spent [...]

Fans Are Always Right

The story from Musically <below> has two implications.
The first is how the mobile companies and operators have ignored the user experience in their quest to squeeze as much money out of music fans as possible. Early adopters bought music via mobile because it is such a convenient way of purchasing. Only to find the track [...]

Free Music, Free Love, Free Free Free

Hot on the heels of my last post highlighting how the future of the music industry may lie in selling relationships, not selling tracks, this article by Trend Spotting highlights how the FREE giveaway is affecting all industries, not just music.
From newspapers (e.g. Metro), Telecoms (e.g. Skype), Airlines (e.g. Ryanair), the list also includes food, [...]

Is ‘Tribe Management’ The Future Of The Music Industry

I’ve been reading more of Seth Godin’s blog. Actually, I’m not the only one since he claims it to be the most popular ‘Marketing Blog’ on the Internet. This article, actually a transcript of a speech he gave, is espousing the theory that Tribe Management is the future of the music industry. It’s a long [...]

Gydget Makes A Great Widget

Darwin would have been fascinated by Widgets. The entire theory of evolution and Natural Selection played out in front of his eyes. A modification here, a transformation there, entire applications being wiped out of existence, each day a new, stronger idea or development taking their place.
Coming out of the Widget evolutionary pool is the mighty [...]