Category Archives: Digital Marketing
How Musicians Can Use Pinterest
Pinterest: The Next Social Frontier for Music
What You Should Do When You Make One Of The Best Videos Ever
For anyone who hasn’t seen it (and eventually, you will), here is a simply stunningly, brilliant video of a guy called Isaac proposing to his fiance. I was reluctant to … Continue reading
What 37 Signals Teach Us About Promotion And Audiences
I’m a huge fan and advocate of 37Signals since being told about them by The Prodigy‘s web design agency. I’ve been reading “Rework” (Amazon), written by the company’s founders, Jason … Continue reading
Why New Music Services Tend To Fail
I spent ten years licensing new music services and yet there are still only 3 music services acheiving discernable success: iTunes, Amazon & Spotify. Why do most music services fail? … Continue reading
Apple’s Download Figures Show iTunes Is An ‘Epic Fail’ Business Model
I wrote a post yesterday (“The three future models of the music industry“) about the failure of iTunes as a future business model and today I saw that Apple are … Continue reading
The Three Future Models Of The Music Industry
I’ve said it before, I’ll say it again. There are only three music industry business models you need to worry about in future. These are: Free to consumer Subscription Direct … Continue reading
