Category Archives: marketing
How Musicians Can Use Pinterest
Pinterest: The Next Social Frontier for Music
Facebook’s Own Guide To Business Success
In an effort to save the hundreds of wasted hours spent setting up and attending Social Media conferences, Facebook have helpfully produced a PDF guide. Despite summarising everything in one … Continue reading
What 37 Signals Teach Us About Promotion And Audiences
I’m a huge fan and advocate of 37Signals since being told about them by The Prodigy‘s web design agency. I’ve been reading “Rework” (Amazon), written by the company’s founders, Jason … Continue reading
HelloCotton.com Highlights The Move Towards Niche Social Networking
A few years ago there were dozens of social networks trying to copy Myspace. Virb, iMeem, Haystack plus many more came and were subsequently wiped out by Facebook. However, as … Continue reading
Why New Music Services Tend To Fail
I spent ten years licensing new music services and yet there are still only 3 music services acheiving discernable success: iTunes, Amazon & Spotify. Why do most music services fail? … Continue reading
BandWagon Achieves Over 1,200 Artist Sign-Ups In 12 Weeks
BandWagon passed the significant milestone of 1,200 artists members in February 2012, achieved only three months after launch and is rapidly becoming a vital gig booking service for UK indie … Continue reading
The Three Future Models Of The Music Industry
I’ve said it before, I’ll say it again. There are only three music industry business models you need to worry about in future. These are: Free to consumer Subscription Direct … Continue reading
