Could a simple change in pricing strategy increase album sales?
Filed under: marketing, music, retail | Tagged: albums, digital music, downloads, itunes, music, retailers | 3 Comments »
Could a simple change in pricing strategy increase album sales?
Filed under: marketing, music, retail | Tagged: albums, digital music, downloads, itunes, music, retailers | 3 Comments »
Million have launched a multi-tiered online ad campaign for Just Music to promote their new album, ‘Cafe Album Acoustic And Beats’.
Filed under: marketing | Tagged: advertising, coldplay, facebook, google, just music, last.fm, marketing, music, myspace | No Comments »
MixTurtle.com offers a very fast search engine for music.
Filed under: marketing, music | Tagged: Jamiroquai, mixturtle, music, seeqpod, songza | No Comments »
Despite the rise of Social Networks, friend lists & bulletins, email remains one of the most important ways of communicating with fans.
Initially, in the early days, collecting emails was probably the number one reason for running a website. Nothing was done unless an email was collected. In the last couple of years, with the rise [...]
Filed under: artists, marketing, music | Tagged: email, marketing | 1 Comment »
The BBC have just launched a Sound Index of “The Top 1000 Artists” based upon a 6-hourly scan of MySpace, iTunes, Google, Bebo, Last.fm and YouTube. The chart counts plays, profile views, comments and downloads to produce a Top 1000. Currently, Mariah Carey tops the inaugural chart followed by Britney, Leona, Rhianna and The Kooks. [...]
Filed under: marketing, music | Tagged: bbc, sound index | 2 Comments »
A recent report by Yahoo highlights how important Wikipedia is becoming to the artist/fan relationship. It quite rightly points out that Google will often return the top three search results as the artist site, the Myspace site and the Wikipedia site. And yet, for all the time artists spend updating MySpace very little is spent [...]
Filed under: artists, marketing | No Comments »
Hot on the heels of my last post highlighting how the future of the music industry may lie in selling relationships, not selling tracks, this article by Trend Spotting highlights how the FREE giveaway is affecting all industries, not just music.
From newspapers (e.g. Metro), Telecoms (e.g. Skype), Airlines (e.g. Ryanair), the list also includes food, [...]
Filed under: artists, marketing, music | No Comments »