Comments for Media Junction Digital http://millionmedia.wordpress.com Digital Marketing To Your Audience Fri, 09 Oct 2009 21:21:33 +0000 http://wordpress.com/ hourly 1 Comment on Where have all the music start-ups gone? by Gunnar Ostergren http://millionmedia.wordpress.com/2009/10/06/where-have-all-the-music-start-ups-gone/#comment-6088 Gunnar Ostergren Fri, 09 Oct 2009 21:21:33 +0000 http://millionmedia.wordpress.com/2009/10/06/where-have-all-the-music-start-ups-gone/#comment-6088 As the co-founder and CTO of Sonific I have to admit, your absolutely right. Upfront cash, large chunk of equity, per stream fees, usage restrictions, etc combined with the risk of still getting slammed with a lawsuit makes this a wasteland. Most investors will not touch anything music related. It's simply much easier and safer for all participants to use their talent and financial resources in other areas. Still, I think there are ways to create new services/products. But you need a very strong and patient backer or a team that can run on fumes for a long time. Hard to find in times like these. As the co-founder and CTO of Sonific I have to admit, your absolutely right. Upfront cash, large chunk of equity, per stream fees, usage restrictions, etc combined with the risk of still getting slammed with a lawsuit makes this a wasteland. Most investors will not touch anything music related. It’s simply much easier and safer for all participants to use their talent and financial resources in other areas. Still, I think there are ways to create new services/products. But you need a very strong and patient backer or a team that can run on fumes for a long time. Hard to find in times like these.

]]> Comment on Where have all the music start-ups gone? by Guy http://millionmedia.wordpress.com/2009/10/06/where-have-all-the-music-start-ups-gone/#comment-6086 Guy Thu, 08 Oct 2009 16:38:38 +0000 http://millionmedia.wordpress.com/2009/10/06/where-have-all-the-music-start-ups-gone/#comment-6086 It's interesting to see so many start-ups coming and going I agree, but I don't agree that there are none that have done well. http://bit.ly/4Bvbu http://bit.ly/3wSzlP It’s interesting to see so many start-ups coming and going I agree, but I don’t agree that there are none that have done well.

http://bit.ly/4Bvbu
http://bit.ly/3wSzlP

]]> Comment on SoManyMP3s.com Boost MySpace Plays and Friends by kathleen http://millionmedia.wordpress.com/2007/10/17/somanymp3scom-boost-myspace-plays-and-friends/#comment-6053 kathleen Fri, 21 Aug 2009 07:34:23 +0000 http://millionmedia.wordpress.com/2007/10/17/somanymp3scom-boost-myspace-plays-and-friends/#comment-6053 You are right. I paid e-MySpacePlays.com to enhance my plays and got nothing, and now have asked for my money back. the lowlife hasn´t even returned my email. You are right. I paid e-MySpacePlays.com to enhance my plays and got nothing, and now have asked for my money back. the lowlife hasn´t even returned my email.

]]> Comment on Should Artists Use Google AdWords More? by MJ Digital http://millionmedia.wordpress.com/2009/08/02/should-artists-use-google-adwords-more/#comment-6038 MJ Digital Sun, 02 Aug 2009 20:51:31 +0000 http://millionmedia.wordpress.com/?p=817#comment-6038 For big acts I think taking fans who search on "{artist} tshirt" - taking them directly to the merch shop rather than navigate? Or, if they search 'lyrics' then straight to the lyrics page rather than lose the fan to a site like lyrics.com that will likely be further up the Page Rank? N For big acts I think taking fans who search on “{artist} tshirt” – taking them directly to the merch shop rather than navigate?
Or, if they search ‘lyrics’ then straight to the lyrics page rather than lose the fan to a site like lyrics.com that will likely be further up the Page Rank?
N

]]> Comment on Should Artists Use Google AdWords More? by MJ Digital http://millionmedia.wordpress.com/2009/08/02/should-artists-use-google-adwords-more/#comment-6037 MJ Digital Sun, 02 Aug 2009 20:50:01 +0000 http://millionmedia.wordpress.com/?p=817#comment-6037 yes, could be. However, the number of searches on specific cities is in the hundreds. I guess there are hundreds of bands but it could also be people who only want to see a gig in a specific area. Wonder how this could be researched more? yes, could be. However, the number of searches on specific cities is in the hundreds. I guess there are hundreds of bands but it could also be people who only want to see a gig in a specific area.
Wonder how this could be researched more?

]]> Comment on Should Artists Use Google AdWords More? by slainson http://millionmedia.wordpress.com/2009/08/02/should-artists-use-google-adwords-more/#comment-6036 slainson Sun, 02 Aug 2009 20:06:45 +0000 http://millionmedia.wordpress.com/?p=817#comment-6036 I wonder if the people searching for gigs in a certain location are other musicians hoping to book something on that date. In other words, they may not be potential fans. I know that whenever I work with an artist who is trying to line up a tour, I look for shows in particular cities on certain dates where my artists could serve as an opener. I wonder if the people searching for gigs in a certain location are other musicians hoping to book something on that date. In other words, they may not be potential fans. I know that whenever I work with an artist who is trying to line up a tour, I look for shows in particular cities on certain dates where my artists could serve as an opener.

]]> Comment on Should Artists Use Google AdWords More? by Matt @ Kurb http://millionmedia.wordpress.com/2009/08/02/should-artists-use-google-adwords-more/#comment-6034 Matt @ Kurb Sun, 02 Aug 2009 16:28:49 +0000 http://millionmedia.wordpress.com/?p=817#comment-6034 I use adwords heaps with my clients I got a real knack for it, but also, it's more appropriate for the kind of lower level acts I work with, especially chasing down long tail and qualified niche clicks for next to nothing. Big acts, it's a whole different story, it's as you describe but I'd never thought about it. I mean sure you can respond to more qualified queries but depending on where you are in the food chain it still seems a little challenging trying to wring out that value. But for getting the first 1000 emails on a new bands list it's great. I use adwords heaps with my clients I got a real knack for it, but also, it’s more appropriate for the kind of lower level acts I work with, especially chasing down long tail and qualified niche clicks for next to nothing.

Big acts, it’s a whole different story, it’s as you describe but I’d never thought about it. I mean sure you can respond to more qualified queries but depending on where you are in the food chain it still seems a little challenging trying to wring out that value.

But for getting the first 1000 emails on a new bands list it’s great.

]]> Comment on Hype Machine Reveal The Shocking Truth – There Is Hype In The Music Industry! by A Monkey Wrench in The Hype Machine: Music Marketing and Integrity « CONDEMNED TO ROCK ‘N ROLL http://millionmedia.wordpress.com/2009/07/03/hype-machine-reveal-the-shocking-truth-there-is-hype-in-the-music-industry/#comment-5993 A Monkey Wrench in The Hype Machine: Music Marketing and Integrity « CONDEMNED TO ROCK ‘N ROLL Sun, 12 Jul 2009 18:11:30 +0000 http://millionmedia.wordpress.com/?p=800#comment-5993 [...] the claims made by the aggregator, including MJ Digital who represents one of the named artists. A post written over there begs the question, “what is the difference between hype & promotion, [...] [...] the claims made by the aggregator, including MJ Digital who represents one of the named artists. A post written over there begs the question, “what is the difference between hype & promotion, [...]

]]> Comment on The Difference Between Music & Everyone Else by millionmedia http://millionmedia.wordpress.com/2009/06/10/the-difference-between-music-everyone-else/#comment-5975 millionmedia Tue, 07 Jul 2009 21:21:29 +0000 http://millionmedia.wordpress.com/?p=771#comment-5975 Constant drip feeding of news & content. It's a new form of marketing and I have a half written post about it - keep checking back. Constant drip feeding of news & content. It’s a new form of marketing and I have a half written post about it – keep checking back.

]]> Comment on The Difference Between Music & Everyone Else by thomas grogan http://millionmedia.wordpress.com/2009/06/10/the-difference-between-music-everyone-else/#comment-5973 thomas grogan Tue, 07 Jul 2009 16:02:00 +0000 http://millionmedia.wordpress.com/?p=771#comment-5973 very well written. what tools or mechanisms do you suggest using to get fans/followers or various social networks. it seems like, for an artist, if you can package your content(music, video, digital media) with the functionality to go viral (a widget with sharing capabilities across multiple networks) it is a start, but how do you capture and retain that engagement? very well written. what tools or mechanisms do you suggest using to get fans/followers or various social networks.

it seems like, for an artist, if you can package your content(music, video, digital media) with the functionality to go viral (a widget with sharing capabilities across multiple networks) it is a start, but how do you capture and retain that engagement?

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