Million Media

See Things Differently

Creating A Channel On YouTube

Creating a channel on YouTube provides a band or label with far more marketing potential than simply uploading individual videos. Fans can subscribe to your channel and receive notification whenever a new video is uploaded. You can also customise your channel and decide which video is featured at the top of your profile. Subscriber profiles are also displayed and can post comments providing much more of a “MySpace” type experience.

It is apparent not many people know about this facility since there are currently very few artiste or label channels. However it’s very simple to do. When you’re logged in to YouTube go to My Account, and you will see your channel settings. Here you can name your channel, decide on a colour scheme and select which category you are featured in (‘Musicians’ is our obvious suggestion). Check out these examples.

Placebo Official
Good Charlotte
The Editors


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on April 12, 2007 by in marketing.
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