See Things Differently
This is a good example of an artiste engaging in “Super Distribution”.
This concept is where fans are encouraged and given the tools to promote the artiste on their own site. Their manager claims to be selling between 25k-35k downloads per month – a great result for an independent artiste. Labels and artistes alike should question exactly what they want to acheive with their MySpace site and this example, of turning it into a viral distribution page, is a fabulous idea.