See Things Differently
Fancorps claims to provide an artiste/manager with the ability to create their own street team in minutes, and provide them with all the tools necessary to do the job properly. It provides a way to send out tasks, see who performs them, links to follow up if they did it, information on local radio stations and venues so fans can send requests and a point scoring system so fans can be rewarded. But, it’s currently a US based service and therefore not much use for UK bands.
Having managed online street teams whilst at Sony Music I know how difficult it is to run them effectively. It requires a huge amount of time, effort and great communication to keep people motivated and interested. Also,we found it’s extremely difficult to provide prizes and exclusives on a regular basis. After all, if you have an exclsuive track you may be far more inclined to offer it as a promotional download than give it to a handful of your street team.
Another gripe would be their insistence on the whole military style presentation and calling tasks, “orders”. However much I liked a band, if I received an ‘order’ to plug them to my local station they’d get a reply telling them to fuck right off. Perhaps that’s why I would have made a terrible soldier…
However, it looks like they have covered all the bases and at $15 per month it is reasonably priced. When I was at Sony companies seriously would ask for $3000 per month to run an online street team!! I’d love to know if any managers have signed up for this and what they thought of it?
For a UK equivalent see our post on Xtaster.com