See Things Differently
YouSendIt, the file storage and delivery company, have recently added a new feature aimed at Record Labels to send music files to contacts, such as radio, blogs and social networks, instead of physical copies. The service has some interesting features;
These features mean you have a semi-secure way of sending music, video and artwork to your mailing list. Read this case study from IRIS distribution for more details.
A couple of downsides are that simply because someone has downloaded your file it does not mean they have played it. And the solution is not fully secure since the YouSendIt links can be sent to people other than the contact.
However, for smaller labels or individual artistes this offers a very simple and effective solution for sending files to your emailing list. Which just leaves you the job of getting everyone’s address….