Million Media

See Things Differently

InSound, A Model For Retail?

Working at The Orchard I often hear independent record shops bemoan the fact that there is no business for them any more, either in physical or digital. Take a look at InSound, a physical mail order business based in New York, which I think is a good example of how an indie store can recreate their strengths on the web – personal feel, expert opinions, passionate and good music taste.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on May 19, 2007 by in music, retail.
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