See Things Differently
Independent music artists make much of their revenue with merchandise sold during live shows…‘’been there, bought the t-shirt’’…but as bands move from CDs to digital downloads the challenge now is to keep the customer connected and get fans to remember to download later.
With a captive audience that has already connected to the band, surely the best time to hook fans is during the post-gig buzz? One nifty idea that provides a tangible solution is from US-based DiscRevolt.com:
Artists upload songs to DiscRevolt’s website and design their own artwork for a plastic download card. DiscRevolt prints the cards with a unique redemption code on the back [15 credit currency]. Fans purchase the cards at live gigs and download songs or albums from the artist’s online page at http://www.discrevolt.com.
These portable pieces of plastic – which are a cross between a gift card and a backstage pass – are designed to attach to backpacks, belt-loops or rear-view mirrors.
Created with the collector in mind; small runs and limited edition artwork can only add to the appeal of these mini marketing masterpieces. As the cards are bought in advance this offers potential revenue for the artists and for newer bands, a user-friendly download avenue to help lift them from obscurity.