See Things Differently
The problem of updating multiple websites is becoming a common headache for labels & management. The web is rapidly fragmenting in to a multitude of different touch points between fan and artiste. Million have employed a very easy solution to update Jamiroquai’s MySpace, taking a feed directly from his website’s Content Management System, although you can take a feed from a Blog just as easily. We have utilised SpringWidget, which takes the Jamiroquai news RSS feed, and created a news widget on their website. Since the two companies are both owned by News International the integration is easy. We have also encouraged fans to place the widget on their own pages using the embed code.