See Things Differently
Revver offer an interesting development on the YouTube video share model, with a promise at the outset to share all advertising revenue. The artiste or label upload the video in very much the same way as You Tube. Revver then offer the video in a similar way, with Tags and embed code to enable artistes and web authors to place the video on their site. Where things get slightly different is that each time the video gets played and an adert viewed, the artiste receives a pro-rated percentage of the advertising income made by Revver. A model for the future? Possibly, since our concern with many of the new media sharing sites is a lack of income for the artiste, with many sites believing that offering artistes a distribution channel is all the compensation necessary, whilst they take the advertising revenue.