Million Media

See Things Differently

HMV: A Lesson In How NOT To Do It


iTunes, the biggest digital music retailer in the world is based on an Apple Mac platform.

So, try to visit the HMV Digital store using a Mac running Firefox, and you get this page:


This site relies on ActiveX technology to download music to your machine; at this time you need Internet Explorer version 6 or greater running on Windows XP or Windows 2000 to purchase and download music.

And ask yourself, are HMV’s shares going up or down…?

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on June 18, 2007 by in music, retail.
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