Million Media

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MyStrands.com Takes On Last.fm


mystrandsMyStrands.com is competing on similar ground to Last.fm, providing a music discovery engine powered by it’s users playlists and preferences. Subscribers are encouraged to download the free MyStrands plug-in which monitors your music habits, and based upon your playlist history, will recommend new tracks, artistes and friends with similar tastes. It also provides charts and widgets to embed in your website. One interesting feature is the ‘Party Strands’ function. A user can create a party – in other words, playlist – and invite friends to come along to their party. MyStrands cleverly integrates mobile and texting features to provide a real time element to the fun, so users can text requests, messages and favourites. Furthermore, using the information they collect they will suggest parties, pubs and club nights in your area. We could see this working really well with a drink or venue sponsor.

Overall, it’s a very neat site which is easy to navigate and good features. The party idea is good and we really like the thought of having clubs recommended based on your music habits. But we keep having one nagging doubt about how many of these plug-ins people are going to be willing to have monitoring their music habits and what does this have that Last.fm or a host of other sites don’t?

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

One comment on “MyStrands.com Takes On Last.fm

  1. Pingback: MyStrands.com Secure $25m « Million Music Marketing

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This entry was posted on June 18, 2007 by in communities, marketing, music.
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