See Things Differently
Very good thought piece from Andrew Dubber on his blog, New Music Strategies. In it he gives artistes, labels and managers 20 pieces of advice on how to succeed in the online environment. Million agree with it, and will simply add Gerd Leonard’s advice that there should be a transaction button at every point where the fan interacts with the music. See the Million MySpace sites for Hannah and Jamiroquai, where we ensure there are links to iTunes, eMusic and Napster at multiple points.