Million Media

See Things Differently

Review of Madonna.com


madonna logoWe take a look at some of the online innovations being adopted by the major artistes, this week, Madonna.com

Cool ideas of note:

  • RSS & send option (where you enter a mate’s email addy to fwd URL)
  • Poll section in news, eg, should Madonna’s performance on NBC be cancelled? No – 92% Yes 8%
  • Every music video playing on a separate page, click on the one you want to watch
  • The Madonna tagging project (in extras) “this is the largest collection of Madonna photos anywhere on the planet earth, submitted by her fans”fans email their photos to tagging@madonna.com & they’re uploaded
  • Most tours have tour booklet people can ‘turn pages’ and flick through. You can see alll songs from that tour & watch videos. You can see all tour dates/venue’s etc. See support acts.
  • In store, aside from usual clothing/merch/ringtones, you can make your own merch by chosing product size & colour then customising it yourself by chosing graphics, logo’s, lyrics, photos, colours etc. The company who provides software http://www.stagr4.com/
  • Timeline – features cool photos & would be a great way to bring Jamiroquai’s anniversary list off the page
  • Space to insert mobile phone number, not just email to ‘Get Updates’
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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on June 18, 2007 by in artists, music.
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