See Things Differently
With the huge amount of video being uploaded online it’s important to realise what can be done with it. A popular misconception is that users can only download a video if you choose by clicking ‘Downloadable’ (or equivalent). Or, by placing a file on your site either in Flash or as a streaming MOV or WMA you may also think your video is safe. However, Vixy.net, a new site in Beta, illustrates that virtually any content placed on a website is relatively easy to copy and download, and therefore share, email or burn.
Vixy.net is a Japanese website, supported (it says) by Farside, a huge Japanese multimedia firm. It allows you to type in the URL of any video file (a YouTube share URL, for instance) and will convert it on the fly in to a video format you choose. This can be incredibly useful since you can select MP4 which is supported by iPod, allowing you to easily and quickly convert a streaming video in to one you can put on your iPod. However, as a content owner you may not be so thrilled.
We draw this to people’s attention, not to encourage ripping and burning, but because we believe everyone should know what can be done when they upload content. This knowledge may alter the way people upload content. However, our approach is that by knowing content can be downloaded so easily we have to take extra steps to offer people a reason to pay for the content, for instance, by offering superior quality or a subscription service.