See Things Differently
As the web becomes increasingly more open and accessible ChizMax shows what can be done with some clever search tools and links to existing content.
Type in any artiste or song title and the chances are ChizMax will find it. But not only that, it will find virtually every other song by that artiste or songs containing the same words in the title. Once you have made your selection ChizMax will show you the lyrics in an easy to copy and paste box, a video (if available) and links to Amazon, Google Ads and music files (using a simple +MP3 search in Google)
It’s fairly amateur and one of those sites you feel has been put together by an IT Grad to show off what they can do. But I think that is the point – with some creativity and programming knowledge you have virtually the entire history of music at your fingertips, with video, lyrics, song files and merchandise a click away. It means, for the artiste, that nothing is ‘exclusive’, and that everything you create will be accessible and discovered. Therefore, the marketing principles must evolve to take this in to account and channel people towards your website and entice them to buy either music, video or tickets.