Million Media

See Things Differently

Popcurrent.com, where you’re the critic


popcurrentPopcurrent.com takes a slice of Digg, adds a large spoonful of Last.fm, a sprinkle of Haystack and mixes it all together to create a music-based social network where people vote for artistes, songs and videos by adding the link, then voting on whether the content is ‘pop’ or ‘flop’. It provides an interesting way to chart artistes, and by looking at the most popular votes you get to hear some good songs. Furthermore, by highlighting the most ‘Popular Critics’ the site introduces a Tastemaker element similar to the one employed by Haystack, popcurrent_pageand therefore provides a good filter for quality content.

The site is only let down by a slightly messy interface and a low user base – popular links are measured in the low hundreds, not the thousands found on DIGG – which makes being the most popular choice slightly less exciting. However, similar to the development in social networks, it highlights how a popular idea such as Digg can be copied and then focused on a specific area such as music.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on June 27, 2007 by in communities, marketing, music.
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