See Things Differently
As a company, Million are responsible for producing and maintaining many artiste and label websites. Keeping so many sites up to date is time intensive and demands a lot of attention to detail. We are constantly looking out for systems which will allow us to maintain all information in one place, which includes music, events and merchandise. We were therefore intrigued and excited to see Nimbit’s new service called ‘OMT’ (which stands for the rather cumbersome ‘Online Merch Table’).
Nimbit claim to offer a dashboard for musicians which covers all their requirements, from a place to store logos, photos and biogs, to selling music, tickets to gigs and merchandise. Nimbit also provide a function to collect emailing addresses, a crucial element missing from many other artiste tools. When all the content is in the system, Nimbit creates a very slick widget for the artiste to place on their MySpace/social network, which enables them to extend their distribution network.
Nimbit also offer a service to build a website for each artiste using a template system powered by the same information within the database. Templates cost around $55 which is obviously far less than a web design agency and makes us question again what future agencies have.
The system is very smart and is another leap towards the central control system that Million want to see. Nimbit have partnered with digital and physical retailers to become central in the artiste distribution chain.
Downsides are that the site is US only at this point, with all prices in dollars and the partners all US based. However payment is accepted from anywhere so an artiste could, if they don’t mind the dollar pricing, launch a UK store.