Million Media

See Things Differently – A New UK Radio Discovery Service

shadowglobe_logoTo add to the list of radio discovery services, including MyStrands, Musicovery, Pandora &, is new BETA site, It is based in London and allows bands and artistes to upload their music using a very simple and direct interface. Once an artiste’s music is registered it can be rated and voted either ‘Love It’ or ‘Hate It’. If the track gets good ratings and enough Love then it gets playlisted on the ShadowGlobe Radio station – a continuously streaming webcast of new music.

The music we heard was undeniably good, although biased very much towards Indie/Rock – reflecting, we assume, the music preferences of the current users. Unlike or Pandora, which create a personalised radio station based upon an individual’s preferences, ShadowGlobe appears to provide everyone with the same stream, and asks them to vote on each track and therefore shape future playlists.

shadowglobe_playerAlthough each artiste has a profile, this page can not be uniquely referenced so it’s difficult to use the site in the same way as MySpace, or Imeem. And errors such as no ‘Stop’ button once you play an artist’s track, we assume will be ironed out. Due to the single radio stream it also feels like you’re listening to a more traditional radio stream, such as Xfm (even the idents sound the same), with the only difference being you can vote on the tracks. We have uploaded Rendle’s brilliant track, Sometimes, which you can hear below.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on July 9, 2007 by in artists, communities, music.
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