Million Media

See Things Differently

WeShow – The Best Videos On The Web?


weshowAnother interesting development in the world of video share is WeShow, which claims to discover the ‘best’ videos on YouTube, Google, Metacafe, MySpace.TV etc and gather them in to one place, saving you the time of searching for them yourself. Of course, ‘best’ is always going to be subjective although I admit I spent a fair bit of time watching and enjoying the videos WeShow had recommended, from Blondie to Public Enemy.

The site is extremely slick, welldesigned and easy to navigate. Registered users can also create a playlist and write a piece about each video and why they like it.

On the downside, there does not appear to be much personalisation. For instance, there is no option to specify, “Only give me music in these genres” or “I want to see music by or similar to my favourite artiste”. Without this the danger is the music chosen is simply too eclectic to appeal to any one on a long term basis.

WeShow continues to endorse Million’s view that ‘filters’ are essential in a digital marketplace where everything is available. No-one has time to listen or watch every track – they’re going to need help and find sites they trust to discover and recommend music to them. Examples are music portals such as Yahoo or AOL, music blogs, discovery sites such as Pandora, or sites such as WeShow who invite you to trust their opinion.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on July 12, 2007 by in blogs, marketing, music.
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