See Things Differently
As a new label, you may get asked by your digital distributor for a “One Sheet”. So here, for your guidance, is our brief description:
A One Sheet (or sales sheet as they’re known in the UK) is basically a one page marketing overview of your band or artist which goes out to anyone you want to play, promote or sell your music. Different to a press release, a One Sheet is sent to industry figures so avoid the usual PR spiel. Instead, keep it informative, succinct and facts-led.
It’s a key tool to outline what you’ve achieved so far and sell yourself. Major sites like, say, iTunes, will be far more likely to feature you on their front page if you can display you’ve already had x amount of publicity/friends on myspace/live shows/reviews etc. The easier to read & the clearer the facts, the easier it’ll be for them to lift and use.