Million Media

See Things Differently

Ever Wondered What A ‘One Sheet’ Is?

As a new label, you may get asked by your digital distributor for a “One Sheet”. So here, for your guidance, is our brief description:

A One Sheet (or sales sheet as they’re known in the UK) is basically a one page marketing overview of your band or artist which goes out to anyone you want to play, promote or sell your music. Different to a press release, a One Sheet is sent to industry figures so avoid the usual PR spiel. Instead, keep it informative, succinct and facts-led.

It’s a key tool to outline what you’ve achieved so far and sell yourself. Major sites like, say, iTunes, will be far more likely to feature you on their front page if you can display you’ve already had x amount of publicity/friends on myspace/live shows/reviews etc. The easier to read & the clearer the facts, the easier it’ll be for them to lift and use.

  • Headings you might want to use include: TV, Press, Radio, Marketing, Online, Mobile, Live, Reviews, Who will buy
  • Include a short biog and contact & for further info details at the end
  • Include links to relevant websites – the artists own sites/myspace/bebo etc & the label/management’s site
  • Always give a contact name, number & email for the manager/product manager
  • Other important things to include on a one sheet: UPC code, Catalog number, barcode, release date (if digital, give physical & vice versa), artist title, song title, tracklisting, formats, price, band members, genre

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

One comment on “Ever Wondered What A ‘One Sheet’ Is?

  1. Pingback: Song Lyrics » Archive du blog » Ever Wondered What A One Sheet’ Is? Million Music Marketing

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This entry was posted on July 25, 2007 by in music, retail.
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