See Things Differently
Xtaster has been updated with a fresh, clean design to appeal more to their core audience. We thought the previous version was far too cluttered. Artist projects are now easier to pick out and each is provided with a clear description and a link to a MySpace for music & videos. They’re working with some exciting artists from the very new through to the superacts like 50 Cent.
It’s still not clear to us how, if you’re an artist or a label, you get on to Xtaster’s roster? We’ve asked them twice but so far no reply. We’d like to think they ran the site purely to see good music flourish, but we expect it’s not the musictopia we’d wish for, and the fact that brands are prevalent throughout the site makes us wonder how close to the ‘Street’ they really are? Overuse of the words ‘free shit’ gives us the distinct impression of a bunch of marketing people trying to get down with the youth. Obviously, now they have their database of ‘youth market consumers’ it’s time to reel in the brands searching for ways to reach the elusive teen demographic. It is also not clear how succesful they are – the site doesn’t provide any demonstrations of tasks that have been completed or highlight ways they have increased the profile of an artist. Or perhaps they reserve this information for their Biz Dev powerpoints?.