Million Media

See Things Differently

PhoneZoo Offer Ringtone Social Network

phonezooPhoneZoo are a ringtone retailer. But wait, before you click off. It’s a retailer with a difference, since they have built a social network around ringtones. Amazed? So was I. But take a look at the download numbers… the top ringtones are selling in tens of thousands – numbers that full track sites would be more than happy with.

The cool feature is actually being enabled to create your own tone with an editing feature, which you can subsequently share with your friends or offer to the rest of the world. It has all the SNS pre-requisites, such as personal profiles, votes and even it’s own widget, allowing you to embed your ringtone on your blog or MySpace.phonezoo_player

So far, so good. But as for, good for rights owners? Well,  things are a little unclear. Sure, some ringtones are marked clearly with a copyright symbol, which I assume means the creator gets paid. But others, which are clearly copyright material, have no symbol, which opens up once again the problems surrounding User Generated Content. People, you see, tend to have a C.G.T. attitude (thats Couldn’t Give a Toss) towards copyright, which would appear to make current laws in need of updating.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on September 27, 2007 by in communities, mobile, music.
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