See Things Differently
Digital retailer Mubito.com would like you to know they’ve changed their name from Touchplay.com. But that’s not the only change – there is now a spanking new, super slick interface and a well thought out service offer to artists and labels. They’re in a similar market place to Indiestore, MusicGlue, Nimbit & Reverb Nation, allowing musicians to sell direct. The site enables artists or labels to register a profile, select a skin, upload tracks and sell. In a nice move they also enable video sales, and with ‘prior arrangement’ can also sell merchandise and CD’s. It’s sleek, easy to build and is the digital store version of Ikea – which given that Mubito are also Swedish, we accept is a lazy & stereotypical analogy.
So, which route should an artist choose? Through an aggregator or sell direct via a Mubito-type store, via a record company or through a widget on their MySpace? Or simply not bother, and give it all away? Our view is that artists/labels need a ‘Retail Mix’ – a blend of different distribution methods since no individual system covers every base or reach every consumer.
Mubito is a great option when considering an online store, but our reservation is that locking in to one system is too restrictive.