Million Media

See Things Differently – New name, nice store

mubito_logoDigital retailer would like you to know they’ve changed their name from But that’s not the only change – there is now a spanking new, super slick interface and a well thought out service offer to artists and labels. They’re in a similar market place to Indiestore, MusicGlue, Nimbit & Reverb Nation, allowing musicians to sell direct. The site enables artists or labels to register a profile, select a skin, upload tracks and sell. In a nice move they also enable video sales, and with ‘prior arrangement’ can also sell merchandise and CD’s. It’s sleek, easy to build and is the digital storemubito_screen version of Ikea – which given that Mubito are also Swedish, we accept is a lazy & stereotypical analogy.

So, which route should an artist choose? Through an aggregator or sell direct via a Mubito-type store, via a record company or through a widget on their MySpace? Or simply not bother, and give it all away? Our view is that artists/labels need a ‘Retail Mix’ – a blend of different distribution methods since no individual system covers every base or reach every consumer.

Mubito is a great option when considering an online store, but our reservation is that locking in to one system is too restrictive.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

One comment on “ – New name, nice store

  1. johnson
    January 16, 2008

    sounds cool – do you know how much an artist earns when they sell something?

    is it like myspace, or do you get a real site? do you have to have ads?

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This entry was posted on October 11, 2007 by in artists, developers, retail.
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