Million Media

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How To Make Money In Music – the models to choose

So, you’re a major artist and you have to decide on your next move. Which one are you going to pick?

o The ‘Radiohead’ model – Fans pay what they want, straight in to your pocket
o The ‘Prince’ Model 1- Give your new album away with newspaper (Soon to be followed by Ray Davis)
o The Prince Model 2 – Packaging your current album with gig tickets
o The Marillion model – Fans pay in advance for your new album
o The ‘Simply Red’ model – Manage digital yourself and sign licensing deals to each territory
o The ‘Charlatans’ model – give album away via a radio station, in this case, Xfm
o The ‘Madonna’ Model – sign up with live promoter who take a share of live, music and merch
0 The ‘Passenger’ model – Get your management company to acquire VC investment with 360 degree rights
0 The ‘McCartney;’ Model – sign up with a global coffee brand
0 The ‘Clap Your Hands Say Yeah’ Model – retain all rights and sell via mail order
0 The ‘Robbie Williams’ model – Get huge advance from label in return for giving them share in all income

passengerWhat’s apparent, apart from the diversity, is that record labels are not pioneering these changes – it’s virtually all artist / management driven. However, it also illustrates there is no dominant model right now – other artists, such as Ray Davis or Korn, are following the lead of the pioneers but none are standing out as the best to follow.

Other models not yet tried could be: the subscription model, the mobile model, the handset model, the P2P model, the widget model, the Facebook model and Digital TV model. We’re happy to discuss further if you send an email.

About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

7 comments on “How To Make Money In Music – the models to choose

  1. daniel
    October 23, 2007

    what about the ‘moby’ model?

    sell all your tracks for use in commercials before you even release your latest album?

  2. Adam Sieff
    October 23, 2007

    I’d include the Sellaband model – it’s crowdsourcing (like the Marillion model) but has already proven itself for artists that have no previous fan base or online presence.

  3. Pingback: » Tuesday Blogroll ControlRoom - Mixin’ it with Dr. J

  4. nurev
    October 26, 2007

    There will be very soon a “NuRev” model: a record label 2.0, totally managed by an entire community of music fans, providing a complete production for the bands, giving visibility to new bands who can get lost in this new web2.0 – based world. So people choose, create and manage the music they like, bands are voted, managed and totally promoted and get thousands of fans just before burning the cd! we are really involved in this and we hope this could really be a dream that comes true because we trust in free music, quality-based and without any just-for-profit decision!
    what do you think? can this work? have you some advices and comments? want you to join us? we’re not enough..

  5. Jaded Entertainment
    November 6, 2007

    Wow, there’s alot of inovation going on there! Yeah we’re an indy label, and we believe theese ideas are brilliant!

    If you guys want to support us you should check out our group. Tha Board Bangers, are a hip hop/skate board group, who represent for the missunderstood youth of L.A California.

    Thanks for your support.

    Jaded Entertainment

  6. osteonazise
    November 4, 2009

    Very Recently, there has been a good deal of litigation by the
    American FTC against blogs and website developers
    for not stating their advertising revenue, or existing
    connections with ad networks.

    What are your personal thoughts about how this could potentially impact
    the blog community?

  7. Markus
    October 22, 2010

    This is the way to go: if everyone gains we all start to value each other.

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This entry was posted on October 22, 2007 by in artists, marketing, music.
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