See Things Differently
Facebook have now permitted artists to create a dedicated page. It’s a smooth registration process and enables artists to enter the Facebook network, something previously difficult since ‘non-real’ entities, i.e. not an actual person, were deleted. The actual page set-up is disappointing – there is very little on an Artist Page that is innovative or time saving. Add photo, music, events, discography – they’re the same as every other network. Why not incorporate our suggestions?
The one positive is the use of Social Ads, which can enable the promotion of an event or new release, albeit, in return for cash. This could well represent the future of online advertising and so we’re keen to try it out.