See Things Differently
Joining an already crowded market, alongside the likes of IndieStore, Mubito, Nimbit and Snocap, come German-based Kazzong. Offering a neat, usable and stylish player they encourage artists to sign-up and receive 70% of income in return. They also have some smart features for labels, affiliates and content aggregators, who can all earn commission by featuring the Kazzong player or introducing artists to the service.
Sign-up is typical and the player can be embedded on social profiles such as MySpace that allow third party widgets. For those buying music there are options to set up an account, pay by credit card or use ClicknBuy. A useful feature is being able to ‘Select All’ and buy all the tracks in one go. However, a smart touch would be to allow discounts for multiple purchases or bundles allowing artists and labels to offer price promotions.
Unfortunately, despite the site being in English, terms and conditions were only offered in German. Also, beyond the player itself it was difficult to see what else Kazzong offer. For instance, signing with Indiestore means you get your own store and your music is also introduced in to 7Digtal’s retail network.
Finally, just how many of these services can be supported? We can probably name a dozen, and whilst all of them work efficiently, how long can they be sustained? Nimbit has an edge right now since it can support physical sales and merchandise. We want to see a player supported by a CMS that allows not only digital sales but news, ticket sales and customisation.