See Things Differently
An interesting concept posted on John Naughton’s Memex blog, introduces the idea of a ‘Micro Elite’. Put simply, it is a small social network group collaborating or expressing their views resulting in far more valuable information than the mass User Generated Content approach adopted by mainstream social networks.
In fact, this has always been the case, only it was never termed ‘micro elite’. For instance, the NME is a micro elite of music obsessed journalists collaborating on a magazine, Radio One is a micro elite of broadcasters, etc. But it also highlights why I find sites like Hype Machine, Critical Metrics and Soma.fm far more rewarding and valuable than discovery sites like Last.fm. After all, just because something is popular with thousands of people, it doesn’t mean you’re going to like it. What you need is to find a ‘micro elite’ of people / users / writers, who you trust and can constantly recommend and suggest new ideas. Naturally, this can extend far beyond music in to TV, film, radio, gadgets, etc.
I think it’s a very powerful idea, and well worth developing for music discovery.