See Things Differently
The new Jamiroquai.com site has received a lot of press, thanks to it’s focus on Social Networking. Million designed the site’s structure and architecture, whilst the design of the look and feel was handled by our good friends at Modera.net.
Million believe the days of trying to attract every existing and potential fan to the official site are long over. The official site certainly has a role to play for the hardcore of fans, and naturally, it’s essential to treat them as VIP guests on every visit. However, far more casual fans can be reached by ensuring content can be syndicated from the official site on to blogs, social profiles and fan sites.
If this blog has one consistent message, it’s that the fans, who have always been the most powerful marketing tool an artist has, now have the tools at their disposal to achieve huge promotion for that artist. All they need is guidance, a helping hand here or there, but most importantly, the feeling that what they do is valuable and appreciated.
Jamiroquai.com uses exisitng sites like Flickr, YouTube and Spongecell to provide images, music and video. The reason we felt it’s better to use these sites instead of host ourselves, it to create an open environment in which fans can take the same content and use it on their own sites.