Million Media

See Things Differently, The Answer To Our CMS Prayers?

ads_logoAs anyone who has to fill in multiple artist profiles can testify, it’s a laborious process having to update any more than one. To an extent, RSS can help, e.g. using or for instance, but updating events, photos and discography is time consuming. The social networks don’t help – they obviously don’t want to provide short cuts since they mistakenly believe it’s better to force people to login.

Therefore, we were excited to learn about, who promise to “empower artists to do more marketing and less data entry” – well, we’re all for that! So, what is the experience like?

ads screenWell, a bit disappointing actually, but perhaps only because our expectations were so high! The login process is simple, and the Control Panel is easy to navigate. Tours, profiles, photos, news and blogs can all be input. Then, the clever part…. you can synch the info to Social Network sites such as MySpace, PureVolume and Virb. To synch the info is smart since MySpace haven’t reviously allowed fans to do this – we assume ADS have either figured something out that no-one else could or they negotiated with MySpace. Either way, now they have done it we hope it enables more sites and CMS to provide a similar service.

The limited number of partner sites is one of the downsides, but this can be forgiven since the site is, after all, a start-up.

The potential for sites like this is huge. Managing multiple profiles is essential in today’s Internet, rather like sending copies of CD’s to radio stations, or press releases to magazines. Different social networks appeal to different people, and artists must try to create a precense on all relevent sites. Sites like (poor name, btw) will be essential in the future and well worth checking out, especially if they can add the likes of Haystack, Fuzz, Buzznet, Bebo and even Facebook.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on December 18, 2007 by in artists, communities, marketing, music.
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