Million Media

See Things Differently

5 Reasons To Like


Why we like TheSixtyOne

  1. TheSixtyOne looks smart and is a cool piece of contemporary Web Two Point Zero design. Take note sites like Track Shack! Easy to find stuff, play stuff and vote on stuff.
  2. TheSixtyOne sounds great. They have one of the easiest and quickest players I’ve seen. Click the ‘Play’ button and guess what – it plays. Full length and good quality. And if you use Firefox, the name of the current playing artist appears in the page tab, meaning you don’t have to switch to find out who is playing. But best of all, click around the site and it keeps playing without using pop-ups or embedded players. Cute, and receives a high Geek rating.
  3. TheSixtyOne let’s you BUMP artists. WTF? It’s like AmieStreet – you vote on artists and if your artist proves popular, then you earn more points. In a nice bit of thinking, it costs more points if you discover an artist, to prevent you clicking on everything. Then, as an artist rises, it costs less. Like we say, nice.
  4. TheSixtyOne claims to be run by two guys who gave up their day jobs to set it up. We like that, since we did too.
  5. TheSixtyOne links to Amazon if you want to buy. Which means you can buy in MP3. We see more sites using Amazon for affiliate links – natural since Amazon are world leaders in affiliation schemes. What does this mean for iTunes? They’re stuffed. What does it mean for labels? Good news, unless you’re one of the sad suckers still using DRM.

shins on the 61So, fair to say, we like TheSixtyOne. It represents a new trend, along with previously mentioned AmieStreet, of voting for artists and earning points for yourself. This approach may need to be adopted by current MDE’s (“Music Discovery Engines”) like and Pandora.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

One comment on “5 Reasons To Like

  1. Thomas
    January 18, 2008

    Anyone know how they keep the current track playing continuously between page reloads? Trying to figure this out is going to keep me up at night.

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This entry was posted on January 7, 2008 by in artists, communities, marketing, music.
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