Million Media

See Things Differently

Spongecell Revolutionise Event Sharing

spongecell logoSpongecell could radically alter the way artists and labels update fans about events, including gigs, new releases, media appearances or website updates. Spongecell exploit the fact calendars such as iCal, Outlook and Google can subscribe to calendars using the ICS format (Internet Calendar Subscriptions). This enables the music fan to subscribe to an artist calendar and refresh updates on a daily basis. The new calendars can turn events ‘on’ or ‘off’ meaning the screen remains clutter-free. Events can also link to web pages containing more information such as video, maps or links to ticket retailers. Furthermore, subscriptions and pages can carry advertising.

jamiroquai calendarThink of everything an artist does and 90% of it is a form of event. Think of information in this way and suddenly calendar sharing becomes as powerful, if not more so, than news updates, email or SMS. Furthermore, calendars can be offered as RSS feeds, MySpace widgets or plain HTML.

A working version can be seen at and a Widget at Jamiroquai’s MySpace.


About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

3 comments on “Spongecell Revolutionise Event Sharing

  1. Pingback: Spongecell Revolutionise Event Sharing « Spongecell

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  3. Pingback: Spongecell Revolutionises Event Sharing | | SpongecellSpongecell

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This entry was posted on January 15, 2008 by in artists, developers, marketing, music.
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