See Things Differently
Spongecell could radically alter the way artists and labels update fans about events, including gigs, new releases, media appearances or website updates. Spongecell exploit the fact calendars such as iCal, Outlook and Google can subscribe to calendars using the ICS format (Internet Calendar Subscriptions). This enables the music fan to subscribe to an artist calendar and refresh updates on a daily basis. The new calendars can turn events ‘on’ or ‘off’ meaning the screen remains clutter-free. Events can also link to web pages containing more information such as video, maps or links to ticket retailers. Furthermore, subscriptions and pages can carry advertising.
Think of everything an artist does and 90% of it is a form of event. Think of information in this way and suddenly calendar sharing becomes as powerful, if not more so, than news updates, email or SMS. Furthermore, calendars can be offered as RSS feeds, MySpace widgets or plain HTML.