See Things Differently
Hot on the heels of my last post highlighting how the future of the music industry may lie in selling relationships, not selling tracks, this article by Trend Spotting highlights how the FREE giveaway is affecting all industries, not just music.
From newspapers (e.g. Metro), Telecoms (e.g. Skype), Airlines (e.g. Ryanair), the list also includes food, cars, photos, Wifi, travel guides games and bikes. Seen within the context of the entire consumer goods industry the notion that music should be given away for free is far easier to deal with. Services like We7, Last.fm, Pandora and Qtrax appear almost a natural development of the industry rather than hellbent on devaluing music or the record label’s livelihoods.
The key, I believe, is first, to only provide lower quality versions for free. This could be in either quality, usage or meta data. The second is to acknowledge consumers will only pay for tracks they love and everything else they want for free. I know that I do. And I speak for all the world’s consumers.