See Things Differently
Million are specialists in linking artists to their fans. To do this we create a ‘Digital Universe‘. This places the artist website at the heart, but utilises social networks, music sites and widgets to reach fans across the Internet.
Our belief is there are millions of people who like Jamiroquai, but only a small minority (although naturally, a very important and crucial group) will visit the official site. Our goal is to create ‘touch points’ on social networks which allow casual fans the opportunity to hear the band, place music on their profile and at any time, increase their engagement by visiting the site or downloading a new track.
Furthermore, gig dates can be promoted to fans who will happily attend a live gig, but may be reluctant to join a mailing list. Speaking for myself, there are many bands I love to see live, but am not on their mailing lists. However, if they tell me via Facebook I’ll more than likely go.
Running so many profiles is time consuming and the social networks don’t make it any easier. Gig dates have to be typed in a dozen times when they could be imported via ICS. However, the time is very little when compared to the cost of marketing employed by record labels and tour promoters.