See Things Differently
Jamiroquai and Oakley recently collaborated on the ‘JK15’ range – a sensational pair of shades that put others in thejkk, er, dark. They’re also MP3 players with smart little earpieces that mean you can look cool and listen to the funky sounds of Emergency On Planet Earth that come embedded when you buy them.
There are only 2,500 pairs in the world, and Jamiroquai.com recently had 15 to sell before they went on sale in any store.
Million believe artists should continuously produce high quality, thoughtfully produced merchandise. It doesn’t necessarily have to cost £300, like these shades. And we’re not saying churn out loads of it just for the sake of it. But an exclusive, carefully planned line of music, artwork or merchandise is an ideal way of building relationships with fans.