See Things Differently
The idea of recording gigs and selling the recording after the show has been around for a long time. The two issues for me were always, firstly, artists tend to want to hear their music before it gets sold to fans and second, burning CD’s took up space and time.
This solution cures the second but I’m still not sure about the first. Instead of a CD, Aderra UK have patented the idea of using USB Flash keys that can be sold as a bracelet. I was shown these bracelets at MIDEM and thought they looked good, but never made the leap to think of them for live gigs. They’re ideal since the fan buys the recording then proudly wears the bracelet out of the show and I suspect for several days afterwards. And if anyone asks you what the show was like, you’ve got a copy of it on your wrist. Superb.
The first problem though is still difficult to overcome. Artists, in my experience, want to hear the recording first, have it EQ’d and mastered before they sell it. But for those that don’t, this is a great idea and I’m going to recommend it to some artists we work with.
FURTHER NOTES, added on 16th July
I spoke with a very experienced sound engineer who has experience of this and he told me of two other issues:
Ah, the ways of the music business….