Million Media

See Things Differently

Million Launch Marketing Campaign For Just Music


The Just Music Cafe Album

Million have launched a multi-tiered online ad campaign for Just Music to promote their new album, ‘Cafe Album Acoustic And Beats’.

Just Music are one of the premium Ambient & Chillout specialist labels in the UK. Their roster include Jon Hopkins, who recently supported Coldplay, and Echaskech, Loner and Laroca. Typically Just Music would take out adverts in offline media such as magazines and newspapers. However, for this campaign they wanted to improve their targetting.

Million designed a be-spoke campaign that covers 3 key areas.

  1. Social Profiles, including Facebook, MySpace & Last.fm
  2. Advertising campaign on Google, Facebook and blogs.
  3. Blogging and seeding on relevent groups

Ads can now be seen on Google under keywords such as ‘Ambient’, ‘Acoustic’ and ‘Chillout’. We have started to feed groups news about the album and updating Just Music’s social media to reflect the new album.

This demonstrates Million’s ability to combine social media marketing with online advertising to create a powerful combination for labels and content owners.

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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on July 21, 2008 by in marketing and tagged , , , , , , , , .
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