Million Media

See Things Differently

Quick Route To Success


A rock label recently told me they use Facebook, Last.fm and Myspace to market their artists and what else could they do, so I thought I’d share my response….

  • Facebook, Myspace and also…..Bebo – got a reputation for being ‘Pop’ but there is a big diversity on there.
  • iLike.com is also very good, especially when combined with Facebook Pages
  • ArtistData.com can be used to make updating profiles easier, and works with MySpace & Virb
  • Use RSS on sites as much as possible to cut down on duplication.
  • Google Calendar can help with tour dates and event info. Use Google Analytics on everything.
  • Reverb Nation has some excellent tools but lacks sufficient audience numbers to gain mass exposure – however, the widgets can be really useful on MySpace and Facebook.
  • If an artist has a strong fan community then http://www.ning.com is fantastic, and can be combined with Reverb Nation, Google Cal, Flickr and Facebook
  • YouTube is often missed as a social network but it can work really well if you can build sufficient numbers of subscribers – start by creating channels.
  • Use www.Trendrr.com to measure buzz
  • Use http://www.whostalkin.com/ to see who is talking about an artist
  • Use Yahoo Pipes to create aggregated feeds and run through Feedburner to create the ultimate artist RSS feed for fans
  • And finally, use www.usernamecheck.com to see which fans have beaten you to your artist name
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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

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This entry was posted on January 6, 2009 by in music.
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