See Things Differently
Knowing who is talking about your band / brand is the key to effective marketing.
The first thing we do when asked to work with an artist, venue or production is to set up a monitoring network to catch who is talking about them.
First, you will need:
Next, you need to set up accounts with the following services and in the “Search” box, type in the name of the band/brand. If it has two words then remember to use quote marks, e.g. “One Eskimo”.
You should now have a list of RSS feeds that look like this:
You now have two choices. You can either put all these feeds in to Google Reader (or your preferred RSS reader). Or, if you want to publish these then you need to aggregate them in to one feed. To do this use Yahoo Pipes.
Use your Yahoo login and Create New Pipe. Use ‘Fetch Feed’ and place each RSS feed in a separate box. Use ‘Union’ to bring all your feeds together and ‘Sort’ to get them in to chronological order.
I’ve simplified this because Pipes has quite a steep learning curve and a tutorial would take all day….
You will now have a single RSS feed that is an aggregate of all your feeds. Now, you can take this feed and put it through Feedburner. Do this to make a far simpler RSS URL and also to benefit from all the stats and extra functions offered by Feedburner.
Now you should have a URL like this
You can place this in your RSS reader or Mail. If you’re reporting back to someone else, use Google Reader and only share the relevent feeds since despite careful searching there may still be a lot of irrelevent information that needs to be sorted out