Million Media

See Things Differently

Lesson’s From Working On Two Number One Albums In 2009


Following The Prodigy and White Lies achieving Number One album’s in 2009 what have we learnt?

  • Constant fan engagement. Bulletins, music clips, emails, blogs, video, photos and events. Every time you add something, it triggers engagement via updates, RSS and news feeds.
  • New content – Video, photos and music help to build chatter. And chatter, matters. Fans & blogs don’t talk about things that everyone already knows. What’s the point? But a new photo? A remix? A video? Then people add it, talk about it and blog about it. But KEY – make it embeddable.
  • Finally, a reason to buy. This can be as simple as higher quality downloads or remix bundles. But also, pre-orders, deluxe editions or collectible editions such as vinyl editions all count. In other words, anything that can’t be ripped, pirated or copied easily. As in, something worth buying. And that means, not simply a 192 MP3 for 79p and think that’s a sufficient reason to buy.
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About Neil

Neil Cartwright founded Million Media in 2006 with the aim to help people understand digital marketing and use it to their advantage. The vision hasn't changed but the technology has.

2 comments on “Lesson’s From Working On Two Number One Albums In 2009

  1. Mike
    March 2, 2009

    Just passing by.Btw, you website have great content!

    ______________________________
    Don’t pay for your electricity any longer…
    Instead, the power company will pay YOU!

  2. Pär Berglund
    March 3, 2009

    Very Interesting read, thanks. I,m sure this will be inspiring for a lot of artists.

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This entry was posted on March 2, 2009 by in artists, marketing, music and tagged , , , , , , , .
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