Lesson’s From Working On Two Number One Albums In 2009
Following The Prodigy and White Lies achieving Number One album’s in 2009 what have we learnt?
- Constant fan engagement. Bulletins, music clips, emails, blogs, video, photos and events. Every time you add something, it triggers engagement via updates, RSS and news feeds.
- New content – Video, photos and music help to build chatter. And chatter, matters. Fans & blogs don’t talk about things that everyone already knows. What’s the point? But a new photo? A remix? A video? Then people add it, talk about it and blog about it. But KEY – make it embeddable.
- Finally, a reason to buy. This can be as simple as higher quality downloads or remix bundles. But also, pre-orders, deluxe editions or collectible editions such as vinyl editions all count. In other words, anything that can’t be ripped, pirated or copied easily. As in, something worth buying. And that means, not simply a 192 MP3 for 79p and think that’s a sufficient reason to buy.